Reports & Case Studies

How to Change Domain Names & Not Lose Traffic

Author: Zach Richard

The Potential Trouble With Domain Changes

There typically comes a time in the lifecycle of a website where you may want to change domain names. Whether the former site has aged and it's time for a rebrand and redesign, or a new endowment leads to a name change, changing domains is a big decision that requires a great deal of planning. Domain changes not only affect how users are finding your site, but also how search engines are indexing your site's pages. …

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Filter Out Fake Referrals and Other Google Analytics Spam

Author: Zach Richard

If you regularly log into your Google Analytics account, you’ve probably run into some strange looking websites in your Referrals report at some point:

  • rank-checker.online
  • share-button.xyz
  • adtiger.tk
  • wordpressscore.com
  • getrichquick.ml

What are these sites and why are they linking to your site? It's more than likely that these sites aren't linking to your pages at all but instead represent fake referrals. They are created by bots sending false info to your Google Analytics account for a number of spammy reasons. If you open one of these URLs in your browser, you will likely be redirected to an online store, marketing scam or malware site. In this post, we'll show you how to remove these fake referrals from your Google Analytics data.…

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The Value of Navigation Order on Webpages

Author: Zach Richard

Much has been written by website designers and marketers on site navigation best practices and the importance of navigation positioning in delivering users a fluid experience. It's generally understood that users will scan a webpage from left to right and that the most important or most relevant navigation items should be placed on either the top or left of the navigation depending on the style. It's also been observed that users are more likely to engage with the final page they visit. Depending on your website this could mean clicking an application button, adding an item to a cart, or sharing the page on social media.…

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Using Google Correlate to Predict Success

Author: Zach Richard

In 2008, data scientists at Google discovered that search activity was a good indicator of actual flu activity. In response, they launched Google Flu Trends to provide users with estimates of flu activity all over the world. Over the next three years, researchers at Google and elsewhere continued to use search data to estimate real world activity. However, Google Trends

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The Importance of Strategic Content

Author: Zach Richard

Content marketing works best if it is used in a strategic, cohesive manner. Pushing content on a range of channels in way that's targeted to your specific audience based on past data and current news trends can exponentially increase your brand's visibility. Part of your plan requires a measured study into what you're audience is interested in reading, and why. Learning the particulars of your audience and discovering where those types of people invest their time will help you direct your content to the right places.…

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Analysis of Citations to the Main University News Site

Author: Zach Richard

When ranking websites on a search engine results page (SERP), there are a number of signals search engines uses to judge a websites quality. Search engine algorithms take into account more than 200 of these quality signals to arrive at their final score. Despite continued evolution of these algorithms, links back to a website or web page (or backlinks) are still known to be one of, if not the, strongest signals. Backlinks can be likended to the citations in a scientific paper, the more it's referenced by outside souces, the more credible it's likely to be.…

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Headline Emotional Marketing Value on news.nd.edu

Author: Zach Richard

Emotional marketing value (EMV) dates back to research performed in the 60s and 70s on a variety of different languages. It was determined that there are basic underpinnings in language that are always interpreted with the same “emotional” reactions. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers.…

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SEO & Conversion Optimization in the ESTEEM Graduate Program

Author: Zach Richard

I'm surprised that more graduate programs are not engaged in some form of SEO and conversion optimization. On the one hand, many university programs can rely on their notoriety to attract prospective students to campus. On the other, the types of students who are applying to top-tier institutions are from all over the country and may be choosing from a variety of programs at multiple schools. Many of them will begin their search online, and getting noticed at the top of a Google search could help substantially in filling out your applicant pool with quality prospects.…

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